The TUF STORY
In 2009, a passionate mother sat at her kitchen table with 5 “at-risk” high school football players that had over 100 combined Division 1 scholarship offers and were unfortunately academically ineligible. Her daunting task was to “get them eligible” in 8 short weeks through endless hours of SAT tutoring. During this process, she realized that what they really lacked was not academic aptitude, but the life skills and the intangibles needed to have success in every aspect of life. TUF Founder, Andria Rogers, had no idea at the time that she had just begun her life journey of creating a much- needed solution that would be life-changing to 1000s of students and student-athletes across the U.S.
Why we do WHAT WE DO
The question remains, where and how are these necessary life skills being taught? Most educational programs only focus on the IQ and academic arena revolving around standardized tests. However, research shows that social and emotional intelligence (SEL) has a greater influence on a person’s lifelong success than academic intelligence. By learning how to manage emotions, set and achieve goals, experience empathy and form positive relationships, young adults are able to make responsible decisions to achieve success in all aspects in life.
How WE DO IT
TUF’s original mission was to train at-risk student-athletes with the life skills they needed to be successful in the classroom but over 10,000 kids later, TUF’s mission has expanded to train ALL kids with the life skills needed to make good decisions and succeed in life.
TUF has developed a unique approach.
We use powerful testimonials (TUF Talk) of professional athletes, entrepreneurs and business leaders to motivate and inspire kids to want to be the best they can be. TUF trains their HEARTS to create change from the inside out.
- Youth Agencies
- Schools and Universities
- Athletic Teams / Sports Camps
Our team is driven by one mindset to change the culture of today’s youth.
Andria Rogers Owen
Founder / CEO
Director of Sales Strategy
Director of Technology