TUF: Building Champions from the Inside Out

Train Up has found a unique and simple way to LINK academics with athletics and with the Coaches support, can improve players’ performance in the classroom.

John Lynch

General Manager San Francisco 49ers

TUF is an initiative that is impacting thousands of America’s youth in a significant way. TUF increases their chances to be successful in life socially and emotionally through their powerful life skills curriculum

Nick Bollettieri

Hall of Fame Tennis Coach, Founder IMG

FINALLY, there is a program to uniquely reach the greatest needs of our generation by the way of sports - its called TRAIN UP FIRST.

Anne Schleper

USA Hockey Olympic Silver Medalist

Get TUF Life Skills for your athletes and teams (ages Youth-High School)

TUF Life Skills are unique:

• Powered by Role Model Athlete Testimonials
• User- friendly
• Customized with your team’s colors/logos
• Available any time, any place, on any device


Annual subscriptions start at $250
based on team size.
One of our TUF Team specialists can speak with you today to get started!

Through the amazingly transformation TRAIN UP program, our players have reached new heights in academics, on the field, in their homes, and throughout the community.

Robert Weiner

Head Coach Plant High - 4x State Champion

I credit TUF with turning my high school academics around and giving me the focus to become a top athlete. My grades went way up, and I became eligible to not only play but to be recruited for college.

Andrew beck

University of Texas Team Captain

The “Train Up First” (TUF) material is very user friendly, and quickly engages young people generally, and young student athletes specifically. We are very pleased to be associated with such an outstanding organization

Jay Feaster

Exec. Dir. Of Community, Tampa Bay Lightning

TUF lessons:

Racial Equality




Building Your Brand

Work Ethic



Financial Literacy

Self Control

Time Management


Substance Abuse

Positive Attitude

Setting Goals


TUF Elite P2P

is a user-friendly mobile app to take teams from good to great by breaking down barriers and increasing Human Performance.

This data is a game changer for your team! Equip your athletes with the science that bridges the gap from “Perception 2 Performance” and take your team to the next level.

TUF Elite P2P:

• Self-discovery
• Randomized and anonymous peer and team ratings
• User-friendly
• Immediate results

Create positive change today with TUF!

Please contact a member of our TUF Team to assist you with registration.

TUF Partners

  • Please complete the following form and a TUF specialist
    will contact you within 24 hours.

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