Hear what Russell Wilson has to say during his TUF Talk.


to equip and empower today’s youth with the tools needed to reach their full potential and succeed in life. We believe that every kid can be “TUF”.


TUF Courses
The TUF courses include:

  • inspiring and ‘real’ (TUF Talk) testimonials from celebrity role models
  • short-segment video learning from TUF coaches
  • engaging activities & thought- provoking questions
  • pre and post evaluations
  • action steps to implement learning

TUF’s digital format allows students to take the courses anywhere, anytime and on any device.

For Athletes

athletes talk TUF

For Students

The TUF UNLIMITED yearly subscription allows ALL ACCESS to ALL TUF COURSES.






Hear what those who use and have partnered with TUF are saying about us!

I’ve seen how beneficial TUF has been to so many young people here in my hometown of Tampa. It helps students organize their priorities and helps keep them on track in terms of achieving their goals. Tony Dungy

Superbowl Winning Head Coach

I credit TUF with turning my high school academics around and giving me the focus to become a top athlete. My grades went way up, and I became eligible to not only play but to be recruited for college.

Andrew beck

University of Texas Team Captain

TUF is an initiative that is impacting thousands of America’s youth in a significant way. TUF increases their chances to be successful in life socially and emotionally through their powerful life skills curriculum

Nick Bollettieri

Hall of Fame Tennis Coach, Founder IMG

The thing that they like most about TUF is the fact that the material itself is something they can actually use and operate on a daily basis. The curriculum just jumps off the screen and is so relevant to the things that kids are going through. Brittany Knowles

Director, PACE Center for Girls

It’s not just [all] about football. With the help of Train Up I became eligible to play for FSU and now I play professionally. Thanks TRAIN UP! James Wilder

FSU National Champion, RB/Toronto Argonauts

The “Train Up First” (TUF) material is very user friendly, and quickly engages young people generally, and young student athletes specifically. We are very pleased to be associated with such an outstanding organization

Jay Feaster

Exec. Dir. Of Community, Tampa Bay Lightning

We are thrilled and honored to partner with TUF at our clubs in Tampa Bay. Our youth and staff are so very engaged in the program. Chris Letsos

President Boys & Girls Clubs, Tampa Bay

Through the amazingly transformation TRAIN UP program, our players have reached new heights in academics, on the field, in their homes, and throughout the community.

Robert Weiner

Head Coach Plant High - 4x State Champion

Train Up has found a unique and simple way to LINK academics with athletics and with the Coaches support, can improve players’ performance in the classroom.

John Lynch

General Manager San Francisco 49ers

FINALLY, there is a program to uniquely reach the greatest needs of our generation by the way of sports - its called TRAIN UP FIRST.

Anne Schleper

USA Hockey Olympic Silver Medalist

Learning to be the best, whether it be at school, sports or in life is the most important endeavor. All kids need TUF. Rennae Stubbs

Multi Grand Slam Tennis Champion

TUF Partners